Cookie Policy

Last updated: [Insert Date]

This Cookie Policy explains how Modern Reef USA LLC (“we”, “us”, or “our”) uses cookies and similar technologies on our website and online services (collectively, the “Site”). It should be read together with our [Privacy Policy].

By continuing to use our Site, you agree that we can store and access cookies and similar technologies as described in this Cookie Policy, subject to any choices you make through our cookie settings (where available) and your browser settings.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies are widely used to:

  • Make websites work or work more efficiently
  • Remember your preferences and settings
  • Understand how visitors use a website
  • Provide personalized content and advertising

Cookies can be:

  • Session cookies – which expire when you close your browser; or
  • Persistent cookies – which stay on your device for a set period or until you delete them.

2. Types of Cookies We Use

We use the following categories of cookies on our Site:

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Site and for enabling you to move around and use its features. Without these cookies, services you have asked for (such as placing items in your cart or logging into your account) cannot be provided.

Examples include:

  • Cookies that remember your cart contents
  • Cookies that allow you to log in and stay logged in
  • Security cookies used to authenticate users and prevent fraud

You cannot disable strictly necessary cookies through our Site, but you may be able to disable them in your browser. If you do so, parts of the Site may not function properly.

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors use our Site so we can improve its performance, content, and user experience. They collect information such as:

  • Pages visited and time spent on each page
  • Links clicked and navigation paths
  • General information about the device and browser you use

We may use third‑party analytics services, such as Google Analytics or similar tools, which use their own cookies. The information collected is aggregated and does not directly identify you.

Where required by law, we will only place these cookies with your consent.

2.3 Functionality Cookies

These cookies allow the Site to remember the choices you make (such as your language preference, region, currency, or login details) and provide enhanced, more personalized features.

They may also be used to provide services you have requested, such as saving your preferences or remembering that you have already seen or dismissed a notification or popup.

If you disable these cookies, some personalization or convenience features may not be available.

2.4 Advertising and Targeting Cookies

We may use cookies and similar technologies to deliver relevant advertising and to measure the effectiveness of our advertising campaigns. These cookies may be set by us or by third‑party partners (such as advertising networks, social media platforms, or remarketing providers) and may be used to:

  • Show you ads that are more likely to be of interest to you
  • Limit the number of times you see a particular advertisement
  • Help measure the effectiveness of our adverts and marketing communications
  • Enable social media features (such as “like” or “share” buttons) and track engagement

These cookies may track your browsing activity across different websites and build a profile of your interests. This information may be shared with third parties for advertising purposes.

Where required by law, we will only use advertising and targeting cookies with your consent.

3. Other Tracking Technologies

In addition to cookies, we may use similar technologies, such as:

  • Web beacons / pixels: Small graphic images embedded in webpages or emails, used to understand browsing behavior or whether an email has been opened or acted upon.
  • Local storage: Browser‑based storage that can hold data (similar to cookies) for certain functions.

These technologies are often used together with cookies to help us better understand user activity and measure campaign performance.

4. Cookies We May Use

The specific cookies used on the Site may change from time to time, but they generally fall into the categories described above. Examples (non‑exhaustive) may include:

  • Platform / ecommerce cookies (e.g., cart, checkout, session, CSRF/security)
  • Analytics cookies (e.g., cookies used by Google Analytics or similar services)
  • Advertising / social media cookies placed by services such as Google Ads, Meta (Facebook/Instagram), or similar platforms (if used)

If you would like an up‑to‑date list of key cookies used on the Site, you can contact us using the details in the “Contact Us” section below.

5. Your Choices and Cookie Management

You have several options for controlling and managing cookies and similar technologies.

5.1 Browser Settings

Most web browsers allow you to:

  • View which cookies are stored
  • Delete cookies
  • Block cookies from specific sites
  • Block all cookies
  • Receive a warning before cookies are stored

Please refer to your browser’s help or settings menu for more information on how to manage cookies. Note that if you block or delete cookies, some features of our Site may not function correctly or may be less personalized.

5.2 Cookie Banners and Consent Tools

Where required by applicable law, we may display a cookie banner or consent management tool when you first visit our Site. This tool may allow you to:

  • Accept or reject non‑essential cookies (e.g., analytics, advertising)
  • Access more detailed information about each category of cookies
  • Change your preferences at any time

Your choices will apply to future visits unless you clear your cookies or preferences, in which case we may ask for your consent again.

5.3 Opt‑Out from Third‑Party Tools

Some third‑party analytics and advertising providers offer their own opt‑out mechanisms. For example:

  • Google Analytics: You can install the Google Analytics Opt‑out Browser Add‑on (where available) or use your browser settings.
  • Interest‑based advertising: In some regions, you may manage general advertising preferences via industry tools such as:

These tools are provided by third parties, not by Modern Reef USA LLC, and we cannot guarantee their availability or effectiveness.

6. Do Not Track (DNT) Signals

Some web browsers may transmit “Do Not Track” signals. There is no universally accepted standard for how to respond to such signals, and we do not currently respond to “Do Not Track” browser signals. You can still manage cookies and similar technologies as described in this Cookie Policy.

7. How Cookies Relate to Your Personal Data

Some cookies collect information that can be associated with you as an individual, particularly if you are logged in to an account or if we can otherwise link the cookie data to other information we hold about you.

Any personal data we collect through cookies or similar technologies is handled in accordance with our [Privacy Policy], which explains:

  • What personal data we collect
  • The purposes for which we use it
  • The lawful bases for processing
  • Your rights and choices regarding your personal data

We encourage you to read our Privacy Policy in full.

8. Changes to This Cookie Policy

We may update or modify this Cookie Policy from time to time to reflect changes in:

  • The cookies and technologies we use
  • Legal or regulatory requirements
  • Our business practices

When we make changes, we will update the “Last updated” date at the top of this page. Any changes will become effective as soon as the revised Cookie Policy is posted on the Site.

Your continued use of the Site after any changes have been made constitutes your acceptance of the revised Cookie Policy.

9. Contact Us

If you have any questions or concerns about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:

Modern Reef USA LLC
4625 N.W. 103 Avenue
Sunrise, FL 33351
United States (US)

Email: admin@modernreefusa.com
Phone / WhatsApp: +49 175 9627777